Wednesday, 30 March 2016

Postmodernism and Popular culture

Postmodernism and Popular culture.

M. K. BHAVNAGAR UNIVERSITY

Department Of English

Pipavat Gopi yogeshbhai

Roll No  :27

Pg Enrollment No: 15101031

Paper Name  : The Cultural Studies

Topic: Postmodernism and Popular culture.

 

 

 

 

 

 

 


Introduction:

Firstly, postmodernism was a movement in architecture that rejected the modernist, avant garde, passion for the new. Modernism is here understood in art and architecture as the project of rejecting tradition in favour of going "where no man has gone before" or better: to create forms for no other purpose than novelty. Modernism was an exploration of possibilities and a perpetual search for uniqueness and its cognate--individuality. Modernism's valorization of the new was rejected by architectural postmodernism in the 50's and 60's for conservative reasons. They wanted to maintain elements of modern utility while returning to the reassuring classical forms of the past. The result of this was an ironic brick-a-brack or collage approach to construction that combines several traditional styles into one structure. As collage, meaning is found in combinations of already created patterns

Preface of postmodearnism:

 

Postmodernism is the reaction against Modernism. Postmodernism is hard to  define because it is a concept that appears of study. Postmodernism is a complicated term or set of ideas, one that has only emerged as an area of academic study since the mid 1980. Art, architecture, music, film literature, sociology, communication, fashion, and technology. It hard to locate it temporally or historically because it’s not clear exactly when Postmodernism begins. Defining postmodernism, first we have to know about modernism and then we discuss the postmodernism in detail. Postmodernism in literature is usually associated with (among others) Acker, Barth, Thomas Pynchon, Donald Barthelme, Jorge Luis Borges, Italy Calvino and John Ash berry.

Modernism:
Modernism began at the end of the 19thCentury and was in flounced by the new technologies and ideologies that permeated the period“ The term modernism is used to identify new and distinctive features in the subjects, forms concepts and style of literature and other arts..”   



Some of the examples of modernist books are as below:
·        “Ulysses” – James Joyce
·        The wasteland
·        Jacob’s room

    Top 10 Works of Postmodern Literature:

·        Molloy, Malone Dies, The Unnamable Samuel Beckett
·        House of Leaves Mark Z. Daniele ski
·        Breakfast of Champions Kurt Vonnegut
·        Labyrinths Jorges Luis Borges
·        Fear and Loathing in Las Vegas Hunter S. Thompson
·        American Psycho Bret Easton Ellis
·        Catch-22 Joseph Heller
·        Gravity’s Rainbow Thomas Pynchon
·        Naked Lunch William S. Burroughs
·        Infinite Jest David Foster Wallace

Characteristics of Modernism.

·        Note of stark realism in writing.
·        Note of pessimism, disillusionment and melancholy in writing.
·        Sense of fragmentation and loss of faith.
·        Use of symbol and scientific methodology.
·        Reflection of the modern chaos and confusion.
·        The bold treatment of love and sex in writing.
·        The decay of plot and characters in writing.
·        Passion for humanity and humanitarianism.

Postmodernism :

·        Irony, playfulness, black humor
·        Pastiche
·        Met fiction
·        Historiography met fiction
·        Temporal distortion
·        Paranoia
·        Maximalist
·        Faction
·        Magical realism
·        Participation
What is Postmodernism?
Postmodern culture in which people live attempt to rethink a number of concepts held deal by  Enlightenment, humanism and many modernists including  subjectivity, temporarily preferential progress, empiricism and the rules of law. As we all know that the postmodernism arose after the Second World War as a reaction to the perceived failings of  modernism whose radical artistic projects had come to be associated with totalitarianism mainstream culture. Postmodernism has been a dominant though not undisputed force in art, music, literature, film,
drama, architecture, and continental philosophy
Salient Features of Postmodernism are normally though to include We find the ironic play with styles. Citations and narrative levels. A metaphysical skepticism and Nihilism towards a “ grand narrative” of western culture. Postmodernist celebrates the fragmented view of human history, humanity and human values.
Frederic Jameson sees artistic movements like … Modernism and Postmodernism as cultural formations that accompany particular stages of Capitalism and are to some extent constructed by it. “ Invention is the construction of  identity” The third phase is dominated by global consumer capitalism the emphasis placed on advertising and selling goods, now called the “ Information Age” which is connected with Materialism. so, In  Postmodernism we find three main areas of capitalism. Like…..
1.     Market Capitalism
2.      Monopoly Capitalism
3.      Consumer Capitalism
 “Sometime Capitalism is harmful for society”  Jean Francois Lyotard argues that stability is maintained through “ Master Narratives” stories culture tells itself about its practices and beliefs in order to keep going. “Democracy will lead to universal human happiness.” Jean Baudrillard  describes the “Simulacra” of postmodern life which have taken the place of ‘real’ objects.
Example:
If we take the example of video game, and music or etc. we observe that Virtual
reality games adds another dimension to the artificiality of Postmodern life. So,
“ Artificiality turns into reality.” Perhaps Postmodernism is best compared to emergence of computer technology. In future, anything not digitization may cease to be knowledge.
Postmodernism :
Let’s discuss the texts of postmodernism. What we find in Postmodernism text? Postmodernism questions everything rationalist. Postmodernist literature rejected the Victorian aesthetic of pre­scripture morality. “Postmodernism explores the proportionality an irrationality of art.” Postmodernism reflects both the energy and diversity of contemporary coherence and depth. 
Examples of postmodernism texts are….
1.“Gravity’s Rainbow” ­ Thomas Pynchon
2. “Infinite Jest” – David Foster Wallace
3. “If on a winster’s Night a traveler” – Italo Calvino
4. “The Name of the Rose” – Umberto Eco
5. “Invisible Cities” – Italo Calvino
6. “Lolita” – Vladimir Nabokov

These are the examples of Postmodernism texts as well as Popular Culture, also. In those texts, we find fragmentation, ambiguities and all the characteristics of it. From the Postmodernism aspects people are free and celebrates their activities and accept the groups. So, this kinds of literature spread more and more and also accepts by people as popular culture. So, let’s discuss the popular culture.

Popular Culture :
Popular culture is the entirety of ideas, perspectives attitudes means images and other phenomena. There was a time before the 1960s when popular  culture was not studied by academics. When it was, well just popular  culture. Generally, popular culture is considered as the cheap literature­ cheap culture but..Within American studies programs at first and then later in many disciplines including semiotics, rhetoric, literary criticism, films studies, anthropology, history, women studies , ethnic study, and   psychoanalytic approaches critic examine such cultural media as pulp fiction, comic books, television, film ,advertising, popular music and computer cyber culture. They assess how such factors as ethnicity, race, gender, class, age, region and sexuality are shaped by the reshaped in popular culture.
There are four main types of popular culture analyses:
·        Production analyse
·        Textual analyses
·         Audience analyses
·         Historical analyses 






Example:

The  famous poet :

Nida Fazli is a poet of various moods and to him the creative sentiment and inner urge are the sources of poetry. He thinks that the feeling of a poet is similar to an artist: like a painter or a musician.In contrast he found lyric writing a mechanical job as he had to fulfil the demands of the script and the director. Later he accepted the practical necessity of money which comes from lyric writing and helps one to ponder on creative work
Postmodernists tend to speak more of subject rather than the humanist
notion of independent individuals.”
Postmodern Justice:
­ fallible foundations that are “strong enough” ­ External critiques ­ Contingent framework ­ Active justice
Postmodern Arts:
In cultural studies, post modern visual art , sculpture, plastic art and designs may be seen as possessing the following features.
1. Incompatible styles are a favorite device.
2. The use of the vernacular and slang in art.
3. A conscious and excessive use of ornamentation, often mixing geometric and non – geometric shapes.
4. An increased use of technological media and electronics.
Subcultures, popular culture and Postmodernism:
The arrival of rock music, MTV, films, such  as Ridley Scott’s blade runner have created a whole  postmodern popular culture. Dick Hedger terms  these new forms of cultures, produced by marginalized groups “Subcultures”. These subcultures evade the hegemony imposed by the ‘high’ cultural forms and alter power  structures and social formations, leaving the society and all forms in a state of permanent evolution and change  where no form occupies any privileged position.
Postmodernists sees representation as an end in itself ,calls into question the notion of a “ Truth” behind signs , images and collapses the distinction between original and copy.
Epilogue :
Thus, we may conclude that Postmodernism rejects any totality of knowledge, ideology, or philosophy. It believes in the contingency of values and the very local nature of the truth. It is self reflexive – refers to itself, Parodies itself – self consciously. In contemporary world the distinction break down. It believes that with the advent of more technology and media, our lives are under constant  urveillance.
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